Cardiff Community Housing Association - New Fleurs, Cardiff

The proposed development site was formerly occupied by the New Fleurs Sport and Social Club, in the residential area of Splott, approximately one mile east of Cardiff city centre. The site is situated on the corner of Portmanmoor Road and Walker Road and is surrounded by mainly residential units, with some commercial units ot the rear of the existing building. The existing building has already been demolished to redevelop the site.

The site is sustainably located and is well served by various bus routes into Cardiff centre and beyond, and is near walking and cycling routes. The development site is approximately 300 metres away from the designated local centre of Splott Road, which is well equipped with shops and many other facilities.

The scheme is for a residential development apartment block consisting of four floors containing a total of fifteen one- and two-bedroom flats along with amenity spaces and cycle storage. It is intended that all the units are affordable housing. Given the location of the development, it is not proposed to include any provision for parking, but provision has been made for secure cycle storage. The proposed development consists of fifteen flats, which is the minimum number of units to make the development viable.

Placemaking considers the context, function and relationships between a development site and its wider surroundings. The planning rationale for the proposed development promotes sustainable developments that do not adversely affect the amenity of neighbouring occupants, foster positive connections with surrounding communities, align with the local character in terms of scale and density, and incorporate inclusive design principles. Furthermore, the Cardiff Council Local Development Plan specifically allows for the change of use of a redundant premises, provided that it does not result in an unacceptable impact on residential amenity, or provides a betterment regarding visual quality.

The Cardiff Residential Design Guide SPG sets out that new homes should “enhance and become part of an existing neighbourhood, or help create a distinctive and popular new one, are central to opportunities to live a more sustainable and healthier lifestyle and can reduce the need to travel by providing most of the facilities and services we need within walking distance of our homes”.

Notably, the immediate vicinity predominantly features two-storey buildings, except for a three- storey apartment block on Ordell Street. While the proposed development would introduce a taller scale compared to adjacent structures, it is envisioned as a focal building that contributes positively to the area's urban fabric. The proposed building will act as a character building that will help to achieve placemaking principles and provide an architectural style and design that will come together to create a unique, distinctive and memorable place.

The materials palette for the proposed building consists of red brick and render, black cladding and black UPVC windows. This ties intrinsically into the architectural vernacular of other apartment blocks which have been strategically designed as character buildings across the City Centre, including examples such as the Brickworks Building on Trade Street and Laundry Quarter on Llandaff Road.

The proposal will be a positive addition to the skyline and streetscape by providing a continuation of a variety in roofline from the adjacent apartment block and resulting in the creation of a key view along an important vista where Portmanmoor Road, Waler Road and Ordell Street converge. This would provide a significant improvement to the visual quality of the public realm in this prominent corner location.

Consideration has been given to the height and massing of the proposals in relation to the existing buildings to mitigate any potential impacts that the development may have on the amenities of existing residents. The proposed apartments will not give rise to any overshadowing or overlooking of any neighbouring occupiers as the appropriate separation distances of 21m are afforded from all habitable windows, and the building does not cause any privacy issues. Furthermore, habitable rooms in individual apartments have a pleasant outlook onto streets or amenity spaces.

New Fleurs - A focal building that contributes positively to the area's urban fabric

Balconies - Individual apartments have a pleasant outlook onto streets

Context - Architectural style and design that will come together to create a unique, distinctive and memorable place

Emily Lewis

Emily Lewis, founder of TwoFold and one of the UK’s leading Squarespace designers and digital marketers.

Having spent years working for a marketing agency and as an in-house Marketer, Emily started her own website design company with marketing at the forefront. Emily is an award-winning web designer and Squarespace Platinum Circle Member.

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Kings Road, Cardiff